top of page

Creating the advert

My plan for my lunchbox advert was to be one targeted at a younger audience, ranging from around 7-11 year olds.

Knowing that i wanted to animate this advert, I began with designing the lunchboxes themselves, having them simply pop up on screen one by one before disappearing as a sort of introduction to the product.

As I went on, I designed a persona for my advert, something that could bring some story to the advert for the lunchboxes to revolve around.

My outline for this person was to have them swinging a paper-bag used for their lunch when suddenly the bag breaks. It shows him sad and then cuts to him with the lunchboxes, his expression happy.

I edited the finished animation on premiere pro, finding some cartoon like sound effects to add to fit with what was happening in the animation. I think the sounds effects I added fit very well with the over all feel I wanted the advert to have.

© 2018 by GISELLE ESCOBEDO.

bottom of page