planning the advertisement

As apart of our research, we got tasked to come up with a short advert in the span of a couple of hours.

The advert I chose to create is one that incorporated pathos in a PSA style. I created an animation that advertised a product through an emotional PSA.

I created my advert using adobe animate and then edited it in premiere pro.

The advert took place in an underpass and zoomed in on a person sitting down before a voice over spoke and advertised the product.

This picture of a ‘creepy’ underpass is what gave inspiration for the background of the animation for the advertisement. Dark, covered in graffiti and run down, I felt this was the perfect environment for the PSA to take place. Seeing these conditions in an advert would urge people to take action.

The product I'm advertising:

The products I have decided to advertise, are lunchboxes. I wanted to chose something that appealed to younger audiences, so chose lunchboxes as a result of that. I know that many adults will buy this product for their kids to put possibly school lunches in, so I know that it is a good product to therefore advertise.

creating A SURVEY

To take a look at the interest of my product as well as some needed data surrounding it, I decided to create a short survey that asked 6 simple questions relating to the lunchboxes and healthy eating.

This survey was created through Google forms and was sent out to my peers to take part in.

https://forms.gle/dmimeZCehyTkvr4J7

Here is the link to the survey:

Short day project advertisements

Over the weeks, we also created a number of short advertisement pieces, spanning over a day. here are the results of those tasks:

Here I was tasked to advertise Colchester Institute. I simply went around the college, recording sections of it on my phone and then proceeded to compile and edit them together in Adobe Premiere.

This was the task to advertise a product. I decided I wanted to try and animate this advert for hoodies, since I knew that my final advert would be animated and I wanted to practice my skills in Adobe Animate. This was edited using Premiere Pro.

Here is a very short animation of the Tumblr logo, Halloween themed put together with some spooky sound effects in the background. Our task was to advertise an already existing online service, therefore I chose Tumblr. The 't' logo was created on Animate and compiled all in Premiere Pro.

This task was to create a poster or advert that was 'Clickbait', or something that falsely advertised a product.

Examples of clickbait include: ‘I almost DIED this morning’

‘You won’t know how much you LOVE this product until you try it!’

The piece was created on Adobe Photoshop.

GISELLE ESCOBEDO